OK, so in a previous blogpost (The Caveman Selling Method – (No Not Like That) http://musicteacherebook.com/2010/04/25/the-caveman-selling-method/) I mentioned there are more powerful techniques in order to build rapport quickly with a prospective client or customer.

What are these techniques?

This will be included more in depth in the 2nd edition of “Secrets To Building Your Own Profitable Music Teaching Business” (due later this year).

But in the First Edition (Sample Chapters available here http://musicteacherebook.com/wp-content/uploads/2010/05/SAMPLE-CHAPTERS-OF-SECRETS.pdf and available for purchase here www.musicteacherebook.com/buy ) I talked about identifying what’s called sensory predicates in order make your ads more interesting, intriguing and hypnotic.

So if you haven’t purchased the book yet, what exactly are sensory predicates?

Sensory predicates is a term borrowed from Neuro-Linguistic Programming, or NLP for short (www.purenlp.com).

Here’s how you can use sensory predicates.  First make a list of words that deal with the five senses.  (There are much more in depth exercises in the book.)

For example, what are some words that would represent the visual sense?  Maybe words like clear or bright… make sense?

Light Bulb

So make a quick list of words that represent the different senses.

Now when you talk to people notice what sensory predicates they use most.  The sensory predicate they use the most is the sense they access the most mentally, when either imaging things or remembering things.

Here’s a quick example, when someone talks like this “It sounds like a good idea to me.  I’d like to talk it over with my business partner, and listen to what she has to say and if it’s something that’s in tune with what we’re trying to do, I’ll give you a call.”

Now can you guess what sensory predicate this person predominantly used?

Can you guess auditory?  If you did you’re right.

This is where you go back and use the same type of sensory predicate i.e. “John I’m glad we had time to talk and I hope it sounds like a good idea to your business partner. If your she echoes the same sentiments and it strikes a chord with her, maybe we can get our resources moving together in concert to make this deal happen.”

See how easy this is?



This is NOT in the current edition of  “Secrets to Building Your Own Profitable Music Teaching Business” so think of this as a free preview.


If you want to learn how to use sensory predicates along with trance words and active words to mesmerize, and spell-bind and whip up the readers of your ads into buying trances, check out Chapter 3 of “Secrets To Building Your Own Profitable Music Business” here (www.musicteacherebook.com/buy) or at the VERY LEAST download the first 2 sample chapters FREEEEEEE by clicking here http://musicteacherebook.com/wp-content/uploads/2010/05/SAMPLE-CHAPTERS-OF-SECRETS.pdf

You’ll love it.

There’s more where that came from!

Tony Goicochea



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